Simplicity. One Burger at a Time
The simplicity of a Johnnie’s burger got me thinking, and I was once again reminded that most products and services that I appreciate and covet, at their heart, are very simple. I continually see organizations spending enormous amounts of money to over think the obvious. Often, we’re in such a rush to fix what is broken or overtake the competition, we overdevelop, losing sight of the original intent. In many cases, all people really want is a burger topped with mustard. You just have to take the time to ask.
