How a campaign should work

7admin • 29th Apr 2009 • Posts • ,

In recent months, I’ve seen more and more companies developing highly creative ways to express a message. The use of technology to share these messages are a welcome change to a very tired marketing landscape. They are setting the bar very high. Seems to me that the days are numbered for organizations who have gotten away with masking their irrelevancy with what looks to be relevant branding. Once you open the door and you look in, it’s all smoke and mirrors. Check out what Honda has done with their “Let is Shine” campaign.


Honda Insight - Let It Shine from Honda on Vimeo.

Now learn how the “Let it Shine” spot was made.


Honda Insight - The Making of “Let it Shine” from Honda on Vimeo.

5 Total TweetBacks: (Tweet this post)
  • en: @only1biz lETS HAVE A PHONE MEETING TOMORROW...i GOT l GIN ON DECK FOR 2.. YOU WANT BF OR AFTER??? 07/14/09 01:23am
  • en: @nprmonitormix fortunately or unfortunately you will have to take the brown acid for this experiment to work. 07/14/09 01:23am
  • en: Hey #mariomarathon break a leg......or a controller. (Mario Marathon live > http://ustre.am/VS3) 07/14/09 01:23am
  • en: @paulschreiber yes but I'm on the opposite coast. Go buy one at like bestbuy or fry's. No more than 60 bucks 07/14/09 01:23am
  • en: I may or may not be dying. This is dreadful. 07/14/09 01:23am

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